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How Poltical Campaign Works
(1) Booth Level Management Training
- Members from every Block will be trained in clusters.
- Training will include formation of 10 member booth-committee for each booth .
- Mobilisation of voters.
- Management of booth wise voters by Polling agents.
- Training on tackling bogus voting on weak booths, conversion of swing votes in battleground booths and ensuring 90% favourable voting in strong areas.
- Strategic Training of polling agents and relievers.
- Training regarding working and all components of EVM and VVPAT.
- Training on use of all forms and documentation process.
(2) Survey and Analysis
(A) Constituency Compendium
- Political history of the seat
- Voting pattern
- Analysis of last 3 AC & PC elections
- Real-time mood analysis by field teams
- A complete document of major issues of the Assembly Constituency
- Caste, religion and other sect wise major discussions
- Major demands of the pressure groups Scheme wise status and talking points
- A comprehensive strategy for maximum outreach based on scientific data
- All previous election data, caste dynamics, local equations and other important data will be evaluated for targeted approach
- All vulnerable areas will be targeted through digital mediums of voter outreach
(C) SWOT Analysis
- A complete analysis of the AC will be provided on: Strength, Weakness, Opportunities and Threat
(D) Issue Based Dossiers
- Complete point wise details on all issues and schemes
- This will also be helpful in delivering speeches and media briefing
- Content and information will be developed taking help from these dossiers
(3) Call and Messaging Services
- AC based text messaging service (3 lakhs x5)
- Auto reply SMS service (10 connections).
- Automated call service (chargeable @ 36 paise/call)
- Whatsapp message service (chargeable @ 25. paise/message)
(4) Digital Services
- Social media promotion and handling including Facebook, Twitter & Instagram
- Website design, creation & promotion.
- Content creation for circulation on digital platforms
- Creation of graphics and posters to target the voters
- Personal branding of the candidate on social media platforms
- Combating fake news on online platforms
- Blogs and articles to be published on online platforms
- Graphic Designing of banners, hoardings, pamphlets, handbills, car posters, bike stickers, t-shirts, cut-outs, brochure notepads, etc.
(5) Audio-Video& Content Support
- Dedicated team for audio-video coverage
- Realtime coverage of all interactions with public and broadcasting the same through all mediums
- Live Video Streaming
- All the outreach programs will be covered and converted into videos& audios for circulation
- A short movie or musical video featuring the candidate
(6) NukkadNatak in Rural and sub--Urban areas
(7) War Room
- A super-dynamic war room for centre of all activities
- All the field activities will be co-ordinated from the war-room
- It will also act as call centre for voting and counting day for real Polling Booth & Counting Agents
- Tracking all the ill-practices by the opposition and reporting the same
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